Why your Shopify, Magento or WordPress site is underperforming — and what to fix first
Run a free, competitor-benchmarked audit to uncover the speed, SEO and conversion issues reducing performance — and see what to fix first.
Shopify site slow? Low PageSpeed score? SEO not improving? Conversion rate stuck? Start with the audit.
Enter your site to see how it compares — and what to fix first.
Takes ~10 seconds. No signup. Just a clear diagnosis of what’s holding your site back.
What you get from the Audit
A clear view of where your site is underperforming, how competitors are ahead, and what to fix first.
Your performance vs competitors
See exactly where competitors outperform you — and why.
If a competitor is faster, clearer or easier to buy from, they convert the same traffic more efficiently.
The audit shows where you are losing ground — and where you can realistically win.
Most sites don’t lose because they’re broken — they lose because a competitor is better in the moments that matter.
How well your site turns traffic into revenue
Turn more of your existing traffic into revenue.
You don’t need more traffic — you need more of it to convert.
We identify where users drop off, hesitate or abandon — and what needs to change to improve conversion.
What’s slowing your site down — and what it’s costing you
Your site is slower than you think — and it’s costing you.
Slow pages don’t just affect user experience. They reduce conversion, increase ad costs and limit search visibility.
We identify the scripts, apps and technical bottlenecks affecting performance — and what needs to change to fix them.
In most cases, performance issues come from a small number of scripts or apps — not the platform itself.
Where you’re missing demand in search
See where you’re missing demand in search — and why.
If competitors outrank you, they capture demand before it ever reaches your site.
We fix the structural, technical and content gaps that prevent your site from ranking where it should.
In many cases, visibility issues come from structure and technical setup — not just content.
What to fix first — based on impact
Clarity on what to fix first — not just what’s wrong.
Most sites don’t have one issue. They have several — and fixing the wrong one first wastes time and budget.
The audit shows what matters, what can wait, and what isn’t worth doing.
The difference isn’t fixing everything — it’s fixing the right things in the right order.
Most ecommerce sites don’t underperform because of one issue — they underperform because the wrong problems are prioritised.
Built for Shopify, Magento and WordPress
Most performance issues are platform-specific. Knowing where revenue is being lost — and why — depends on how each platform actually behaves in the real world.
Shopify
Where growth creates slower pages and weaker conversion
- Apps and scripts slowing down page load and mobile UX
- Product pages that don’t convert paid traffic efficiently
- SEO limitations from duplicated or thin content
- Tracking that no longer matches real revenue
Magento
Where complexity slows sites and impacts visibility
- Heavy front ends increasing load time and bounce rate
- Technical SEO issues affecting rankings and crawlability
- Conversion loss from poor structure and UX decisions
- Inconsistent data across integrations and tracking
WordPress
Where plugins and templates weaken performance over time
- Slow pages caused by plugin sprawl and asset overload
- Weak technical SEO foundations limiting visibility
- Inconsistent UX across templates and devices
- Analytics setups that can’t be relied on for decisions
Start with the diagnosis. Fix with confidence second.
The highest-leverage next step for most businesses is not a redesign. It is clarity. Run the Insight Engine, see where the competitor gap sits, and then decide whether to fix internally or bring me in for a deeper audit or implementation support.
Led by Nigel Abramow
I help ecommerce businesses fix the technical issues that directly impact revenue — across speed, SEO, conversion and tracking.
Most sites don’t underperform because of one obvious problem. They underperform because small issues across the stack combine — slowing performance, reducing visibility and weakening conversion.
My work focuses on identifying where that is happening, and fixing it in the right order so improvements translate into measurable commercial impact.
“Identified the real blockers behind slow pages and unreliable reporting. It changed where we focused the business.” Founder, DTC ecommerce brand
“A rare combination of technical depth and commercial clarity — we were shown what was costing us money and what to fix first.” Head of Ecommerce, retail brand
“Surfaced issues other tools and agencies had missed. Gave us a clear path to improve both speed and conversion.” Marketing Lead, growth-stage brand
For a clear view of what’s holding your site back, start with the audit.
Start the auditHow clients typically engage
Most engagements start with the audit. From there, the next step depends on where the opportunity is clearest — whether that’s a deeper review, implementation support or ongoing optimisation.
The audit is designed to show whether deeper work is justified before you commit to anything more.
Pricing is indicative and depends on platform complexity, traffic levels, tracking setup and implementation scope.
Talk it through
If you already know you need help, get in touch directly. If not, start with the free audit and we can take it from there.
Direct contact
Email: nigel@ecommony.com
Phone: 07877 932578
Best for deeper audit enquiries, tracking reviews, implementation work and monthly support.
Request a callback
Or email directly: nigel@ecommony.com
Frequently asked questions
What does the free website diagnosis show?
It shows where your site is underperforming across speed, conversion, SEO and tracking accuracy, benchmarked against competitors and prioritised by likely commercial impact.
Who is this for?
It is built for ecommerce and high-consideration websites that want to understand what technical drag is costing them before committing to implementation.
Why compare my site against competitors?
Because the real cost is not just that something on your site is imperfect. It is that a competitor is faster, clearer or better tracked and is taking market share while you spend to acquire the same traffic.
What happens after the diagnosis?
You can use the report internally, or bring Ecommony in for a deeper audit, implementation support, or ongoing technical growth consulting.