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UK-based • Shopify • Increase conversion • Speed up pages • Fix tracking

Increase Shopify conversion, speed up your site, and make your tracking trustworthy.

A 72-hour audit that pinpoints the revenue leaks and gives you a prioritised fix plan across CRO, page speed, and GA4/pixel tracking — so your paid traffic performs.

In one recent project: PageSpeed 14 → 90 Conversion rate: +200% (relative uplift)
Increase conversion Remove friction and improve persuasion on PDP, cart and checkout.
Speed up pages Core Web Vitals wins by reducing scripts, images and app bloat.
Fix tracking accuracy Validate GA4 revenue and de-duplicate Meta/Ads conversions.
Get a 3-minute store breakdown See symptoms & cures

Senior operator delivery. Clear scope. Commercial outcomes. No “pretty redesigns” without impact.

Fast, measurable wins across CRO, Core Web Vitals, and tracking integrity.

Three pillars: symptoms and cures

Most Shopify performance issues fall into the same buckets. Here’s what they look like in the wild — and what fixes move the needle first.

Increase conversion (CRO)

Turn “browsers” into buyers by removing friction and strengthening persuasion.

Symptoms
  • PDP feels thin or unconvincing
  • Mobile UX is fiddly (variants, ATC)
  • Shipping/returns unclear until late
  • Cart/checkout reassurance missing
Cure
  • Sharper above-the-fold & offer clarity
  • Improve PDP structure: proof, FAQs, trust
  • Sticky ATC + variant usability upgrades
  • Reduce checkout anxiety and surprises
PDP persuasionMobile UXCart friction

Speed up pages (Core Web Vitals)

Fast mobile pages convert better, rank better, and cost less per acquisition.

Symptoms
  • Mobile loads in 3–6+ seconds
  • Layouts jump (CLS)
  • Too many apps injecting scripts
  • Huge images slowing LCP
Cure
  • Remove/replace script and app bloat
  • Optimise images + lazy loading
  • Fix render-blocking resources
  • Prioritise LCP/INP improvements
Core Web VitalsApp bloatImage weight

Fix tracking accuracy (GA4 + Pixel)

Make decisions and ROAS reporting on data you can actually trust.

Symptoms
  • GA4 revenue doesn’t match Shopify
  • Purchase fires twice (inflated ROAS)
  • Missing ATC/checkout events
  • Consent breaks attribution
Cure
  • Validate GA4 ecommerce event mapping
  • De-duplicate pixel/conversion events
  • Fix event parameters and values
  • Baseline reporting confidence checks
GA4 ecommerceMeta PixelDeduplication
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What you get in 72 hours

No fluff. A clear diagnosis, a prioritised fix plan, and an optional implementation scope.

Deliverables

Walkthrough
  • 15–20 minute Loom: what’s broken and why
  • Where you’re leaking revenue
  • What to fix first for impact
Action plan
  • Prioritised fixes: quick wins vs deeper work
  • Impact scoring (profit-first order)
  • Optional fixed-scope implementation quote

Best fit

Ideal for Shopify stores spending on Meta/Google (or about to) and wanting better conversion, faster pages, and reliable numbers.

UK DTCPaid trafficROAS confidence

Simple, fixed pricing

Clear scope. Senior delivery. No retainers forced.

Audit only
£349
Diagnosis + prioritised fix plan delivered within 72 hours.
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Audit + implementation
£1,200–£2,000
I implement the agreed CRO/speed/tracking fixes and validate.
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Ongoing growth support
From £750/mo
Weekly iteration, KPI monitoring, testing roadmap, tracking hygiene.
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FAQ

What is a Shopify CRO audit?

A CRO audit reviews your customer journey (home → PDP → cart → checkout) and identifies the specific frictions and persuasion gaps stopping customers buying.

Can you speed up Shopify without rebuilding the theme?

Often yes. The biggest wins are usually script/app reduction, image optimisation, and Core Web Vitals fixes (LCP/INP/CLS), especially on mobile.

Why is GA4 revenue different from Shopify?

Duplicate purchase events, mismatched currency/value, missing ecommerce parameters, and consent/checkout constraints are common causes.

Do you check Meta Pixel and Google Ads too?

Yes — event integrity and deduplication checks so your reporting and ROAS aren’t built on broken measurement.

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